Where Local Dreams Meet the Spotlight
About us
Fashion Icons UP 2025 isn’t just another fashion show — it’s a movement born from the belief that true style and talent can come from anywhere.
From the vibrant lanes of small towns to the rising voices of Tier 4 and Tier 5 cities, we are here to bring grassroots ambition onto a grand stage.
We’ve set out to discover, mentor, and showcase emerging models and designers who have the passion to make it big, but may never have had the platform to be seen.
By combining professional grooming, digital exposure, and high-energy on-ground events, we turn hidden talent into recognized icons.
Why We Exist
To break the boundaries of geography and give every passionate artist a chance to shine.
To redefine beauty and style by highlighting diverse local stories and fresh perspectives.
To create an ecosystem where brands, mentors, and young talent come together to inspire, support, and grow.
What Makes Us Different
Focused on talent from Tier 4/5 cities across Uttar Pradesh — a first-of-its-kind approach.
A journey that doesn’t stop at auditions: it continues with grooming workshops, mentorship, and a spectacular grand finale.
Backed by a team that believes in fashion as a tool for empowerment, cultural pride, and real social impact.
Join the Movement
Whether you’re a student, parent, brand, or salon—this is your moment.
Support your city. Celebrate your culture. Be part of something bigger